X-Trans IVClassic NegativeColour4 photos

Old Ivory Roll Recipe

Old Ivory Roll turns everyday streets into faded keepsakes, warm-toned, contrasty and thick with grain.

Fuji Pic StudioTested on real gear · X-E4 · Updated August 31, 2026

Close-up of a white flower with yellow accents surrounded by green leaves.

Difficulty

Intermediate

Film simulation

Classic Negative

Tested on

X-E4

Sample frames

The lookWhy this one earns a slot

Old Ivory Roll recalls a roll of colour negative that sat in a drawer for years before it was developed and printed. Built on Classic Negative, it pairs a warm, ivory-to-gold white balance with a gentle lean towards yellow-green, so highlights glow like an aged print rather than a fresh file. Contrast is deliberately strong: brighter tones lift and open while shadows fall away into rich, heavy blacks. Slightly restrained colour keeps the warmth tasteful, and softened micro-contrast plus large, pronounced grain give surfaces a tactile, analogue feel. It is at its best on grey, overcast city days and in low evening light, where muted streets gain warmth, depth and a sense of memory. Busy urban scenes with signage, weathered walls and passing figures suit it especially well.

The settingsThe recipe

Classic Negative · X-Trans IV

Film Simulation: Classic Negative
Dynamic Range: DR400
White Balance: Custom Kelvin, 7350K, −1 R / −4 B
Highlight: +2
Shadow: +3
Color: −1
Sharpness: −2
Noise Reduction: −4
Clarity: −3
Grain: Strong, Large
Color Chrome Effect: Strong
Color Chrome FX Blue: Strong
ISO: 6400
Exposure Comp.: 0 to +1

How to copy it to your camera

Open the Image Quality (IQ) menu and select an empty custom setting slot (C1–C7).
Set the base film simulation to Classic Negative.
Enter each value from the settings above, then save the slot.
Select that slot to shoot Old Ivory Roll JPEGs straight out of camera.

Sample framesShot on this recipe

Two tall modern buildings connected by a horizontal structure, shrouded in a hazy atmosphere. — Architecture · Urban · Overcast

Three chefs preparing food at a modern outdoor event with a city skyline in the background. — Event · Outdoor · Mixed

A boat sailing on water framed by a heart-shaped structure with a city skyline in the background. — Landscape · Urban · Golden Hour

Notes & caveatsWhat it nails, what to watch

What it nails

Ivory-gold warmth gives grey city days an aged-print glow.
Heavy blacks add depth and drama to flat light.
Large grain feels tactile and genuinely analogue.

What to watch

Bright, contrasty sun can push highlights past recovery.
Heavy grain hides fine detail in distant landscapes.
DR400 needs a higher base ISO, so carry an ND filter.

Explore similar

StreetUrbanOvercast

CompatibilityWill it work on your camera?

Tested across the X-Trans IV and GFX generations — compatibility is defined by sensor, so any body on these generations can run it. On X-Trans V bodies, blue renders more deeply. If you adapt this recipe to X-Trans V, reduce Color Chrome FX Blue by one step (Strong → Weak).

Tested sensors & cameras

X-Trans IV GFX X-E4 X-Pro3 X-S10 X-T30-II X-T4 X100V GFX100S

Best forWhen to reach for it

Old Ivory Roll suits overcast streets, urban walks and evening light, where its warm cast and heavy grain lend flat scenes some mood. Keep it away from studio portraits and clean landscape work: the pronounced grain and ivory-gold tint can feel heavy-handed when you need neutral colour or fine detail.

Best for

Scenes and subjects this recipe is tuned for.

StreetUrbanOvercast

Less suited to

Where another look will likely serve you better.

Studio portraitsPure landscape

Learn more

Frequently asked questions

Which Fujifilm cameras support Old Ivory Roll?

Any body with Classic Negative, including X-Trans IV cameras such as the X-T4, X-Pro3, X-E4, X-S10, X-T30 II and X100V, and the GFX100S.

What light works best with Old Ivory Roll?

Overcast days and soft evening light. Its strong contrast and warm cast lift flat scenes, while harsh midday sun risks blown highlights.

Why does Old Ivory Roll look so grainy?

It uses strong, large grain on purpose to imitate the texture of printed colour negative film, alongside softened micro-contrast for an analogue feel.